ASPI
Role: Creative & Art Director
At Syracuse University’s Autonomous Systems Policy Institute (A.S.P.I.), I served as a Creative Director and designer, driving initiatives that bridge accessibility and education with innovation. Collaborating closely with a forward-thinking team, I led rebranding efforts to unify A.S.P.I.‘s identity across campus, creating a cohesive visual experience that reflects the institute’s commitment to addressing the challenges and opportunities posed by artificial intelligence and emerging technologies. Through engaging web content, social media assets, and visual storytelling, I helped shape A.S.P.I.’s presence as a thought leader, fostering connections with global organizations and encouraging critical conversations on the future of autonomous systems. Guided by A.S.P.I.’s values of empathy, inclusivity, and progressive thinking, my work contributed to a vision where technology and human-centered values coalesce for the betterment of society.
Autonomous Systems
An interdisciplinary effort that will advance knowledge and teaching in the field of autonomous systems by exploring new frontiers in policy, law, and governance of these fast-expanding technologies.
"At Syracuse University, I was the Art Director and Creative director over the Autonomous Policy Institue (ASPI) and ‘Cuse Works. As a Designer for multiple departments. As a student and alum, I grew both as an artist and designer here, and that insight brought a different level of understanding to the role. "
Tanisha S. | Creative Director
'Cuse Works
Role: Creative & Art Director
Problem:
Syracuse University recognized a need to unify its departments under a cohesive brand image for ‘Cuse Works, a campus-wide initiative dedicated to enhancing students’ work experience and professional development. The existing branding lacked consistency, which diluted the program’s message of empowerment and growth.
Solution:
As a Creative Director and designer at Syracuse University, I spearheaded the rebranding of ’Cuse Works to create a unified, inspiring brand identity that would resonate across campus. Driven by a commitment to creativity and collaboration, I led a team to craft visual content that reflected the initiative’s mission—providing students with essential tools, connections, and experiences that fuel both personal and professional growth. Through strategic design and a cohesive visual language, ’Cuse Works now stands as a beacon of opportunity, helping students build skills in ethics, adaptability, leadership, and inclusion.
Impact:
The revamped ’Cuse Works brand does more than just enhance campus visuals; it fosters a sense of community and shared purpose. Students are now inspired to engage with ’Cuse Works as a platform for learning, creativity, and purposeful career development. This renewed identity reinforces Syracuse University’s commitment to preparing students for a future where they can thrive as ethical, adaptable, and inclusive leaders.
For Our Community
It's time to level up,
Your Work Experience.
The two main designs represent the stairs to success and the tiers one has to climb to get there.
Building Careers Early
For Our Students
Student Experience
Role: Art Director & Graphic Designer
Problem:
Syracuse University recognized the need for a cohesive, student-centered brand image across key student services, including the student box office and mobile health hub. These programs lacked a unified visual identity, which limited their impact and failed to effectively convey the university’s commitment to student wellness, safety, and growth.
Solution:
As a Creative Director and Designer, I led a rebranding initiative to transform these services into visually cohesive and resonant experiences for students. My role involved designing logos, iconography, and an overarching brand strategy that reflected the values of community, wellness, and accessibility. By crafting a visual language that was both relatable and inspiring, I aimed to create designs that spoke directly to students’ needs and aspirations. Each element—from the icons to the color palette—was thoughtfully chosen to foster a sense of safety, support, and encouragement.
Impact:
The rebranded services now serve as vibrant touchpoints across campus, reinforcing Syracuse University’s commitment to students’ holistic development. The cohesive branding has not only increased visibility but also fostered stronger student engagement with wellness, academic support, and personal growth programs. Through collaborative team efforts, we established a communicative and empathetic design culture, empowering students to feel seen, supported, and inspired in their journey toward academic and personal success.
The Health Hub
This is a part of the "Be Involved", Initiative on campus
"The box office is all about selling tickets. So we decided to go with a modern ticket aesthetic, that loosely resembles the ones used on campus. The crowd represents the lively events that students attend year round. The numbers are the location of the university."
Brief | Box Office Logo
