Brands I've
worked on
Hello,
i'm Tanisha.
I’m passionate about creating designs that not only resonate visually but also empower underrepresented communities. Whether guiding designers, illustrators, or 3D artists, my goal is to build cohesive brand identities that connect across digital and physical spaces. Inclusivity and accessibility are at the heart of my design process, ensuring every story I tell is impactful and authentic.
Note: If you want to explore my 2D & 3D Illustrative work click on the button to the right, click the logo in the header, or select it in the menu.
Brand
Identity
10+ years
I craft cohesive and authentic brand identities that resonate with audiences across both digital and physical platforms. My approach is rooted in storytelling, ensuring each brand not only stands out but also connects deeply with its community.
What I Can Offer As a Designer
Empathy
Driven Design
8+ years
My design process starts with understanding the user’s emotions, needs, and goals. By focusing on empathy, I create designs that are inclusive, accessible, and tailored to provide a meaningful experience for every user.
Creative Innovation
12+ years
By blending creative vision with cutting-edge technology, I push boundaries in every project. Whether it’s through character design, digital illustrations, or immersive experiences, I aim to create something unique and thought-provoking.
Interactive & Engaging
I believe that the best designs invite interaction and participation. From responsive web design to engaging animations, my work captivates users, drawing them into an experience that feels immersive and dynamic.
8+ years
Collaborative Leadership
As a leader, I thrive on fostering collaboration between diverse teams—designers, illustrators, and developers—bringing ideas to life through shared vision and creativity. Together, we build designs that are not only visually striking but also strategically sound.
7+ years
Inclusivity & Accessibility
Inclusivity is at the heart of everything I create. I prioritize accessibility to ensure that every user, regardless of ability, can engage fully with the content. Every project is an opportunity to break down barriers and create something truly inclusive.
6+ years
User-Centered
Design
Understanding user needs is at the core of my process. I design with the user’s experience in mind, ensuring that every interaction feels seamless, intuitive, and tailored to their preferences.
7+ years
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Shipping PolicyEach of our products is a unique creation crafted specifically for your order. Please make your selections carefully, as returns or exchanges are not supported for cases of incorrect sizing, color, or personal preference. Our Print Providers operate on a made-to-order basis and do not maintain excess inventory. Once an order is placed and sent for production, any further changes or cancellations are not possible. We kindly advise reviewing your order details thoroughly before finalizing your purchase to ensure accuracy. Should any discrepancies occur due to incorrect shipment details, sizing, or color choices, Colourmechoco cannot accept responsibility and will not offer refunds or replacements. It is your responsibility to provide accurate information during the ordering process. In instances where issues arise due to manufacturing errors or printing defects, we are happy to offer a replacement order at no additional cost. There is no need to return the original order if a replacement is arranged. In the rare event that complications persist with a replacement order, we can provide a refund to your Colourmechoco store credit. This credit can be utilized to cover production and shipping expenses for future orders, or it can be withdrawn to your original payment method as needed. For prompt resolution of any order-related concerns, we encourage you to reach out to our dedicated Merchant Support Team. Please provide all relevant details and photographic evidence through our Order Issue Submission Form. We are committed to rectifying situations and delivering suitable solutions based on eligibility criteria for replacements or refunds. Please allow 2–7 business days for product creation and order fulfillment. Shipping durations average around 4 business days, varying according to the delivery destination. Thank you for entrusting us with your unique selections. We look forward to ensuring a delightful experience and a product that embodies your vision. If you have any further questions or require assistance, don't hesitate to contact our support team.
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Return PolicyOur products are crafted and fulfilled based on your order, ensuring a personalized touch. To expedite the process, we direct your orders to our fulfillment centers, optimizing for speed and efficiency. For any issues regarding misprinted, damaged, or defective items, please notify us within 4 weeks of receiving the product. In cases of packages lost during transit, claims must be submitted no later than 4 weeks after the estimated delivery date. Any errors on our part will be promptly rectified at our expense. The default return address is set to the Printful facility. If a shipment is returned and remains unclaimed, an automated email will be sent, and unclaimed returns are donated to charity after 4 weeks. If an alternative return address is used, you will assume responsibility for any returned shipments received. Address Accuracy: Should the courier deem an address insufficient, resulting in the return of the shipment to our facility, you will be responsible for reshipment costs once we've confirmed an updated address with you, if applicable. Unclaimed Shipments: Unclaimed shipments are returned to our facility, and the cost of reshipment will be borne by you. Please note, returns for sealed goods, such as face masks, are not accepted due to health and hygiene reasons. Any returned orders containing face masks will not be available for reshipping and will be appropriately disposed of. Prior to initiating a return, kindly get in touch with us. Regrettably, we cannot offer refunds for buyer's remorse. Your understanding is appreciated.
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Order and Payment Policies:**Order and Payment Policy - Colourmechoco** Thank you for choosing Colourmechoco for your creative needs. To ensure a seamless shopping experience, please take a moment to review our order and payment policies. **Order Processing:** 1. Upon placing an order on www.colourmechoco.com, you will receive an order confirmation email containing your order details and a unique order number. 2. Our team will process and fulfill your order with the utmost care and attention to detail. 3. Please allow 2-7 business days for the creation and preparation of your custom products before shipment. **Payment Options:** We offer multiple secure payment options to choose from: 1. **Square:** Pay using major credit and debit cards accepted by Square. 2. **PayPal:** Use your PayPal account for a swift and secure transaction. 3. **Sezzle:** Enjoy the flexibility of splitting your payment into multiple installments with Sezzle. **Currency:** All prices are displayed in US Dollars (USD). **Payment Security:** Colourmechoco takes your payment security seriously. We utilize industry-standard encryption protocols to safeguard your payment information. Your financial details are handled securely by our trusted payment partners. **Order Modifications and Cancellations:** 1. If you need to make changes to your order, please contact our Customer Support team within 24 hours of placing your order. We will do our best to accommodate your request. 2. Order cancellations can be made within 24 hours of purchase. Contact us for assistance. **Shipping and Delivery:** 1. We offer various shipping options, each with estimated delivery times. Shipping costs are calculated based on your selected option and delivery address. 2. Colourmechoco is not responsible for any customs duties or fees that may be incurred for international orders. **Returns and Exchanges:** 1. We take pride in the quality of our products. If you receive a defective or damaged item, please contact us within 14 days of receiving your order. We will work with you to resolve the issue. 2. Due to the personalized nature of our products, we do not accept returns or exchanges for reasons other than defects or damage. **Contact Us:** For any questions or assistance related to your order, payments, or our policies, please reach out to our Customer Support team at colourmechoco@gmail.com. By placing an order on www.colourmechoco.com, you agree to adhere to the terms and conditions outlined in this Order and Payment Policy. Thank you for choosing Colourmechoco. We look forward to bringing your creative visions to life! Last Updated: 8/10/23
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Privacy and Data Collection PolicyYour privacy is important to us at Colourmechoco. This policy outlines how we collect, use, and protect your personal information when you use our website, www.colourmechoco.com. Data Collection: When you place an order, we collect your name, shipping address, billing address, email address, and payment information for order processing purposes. We use cookies to enhance your browsing experience and analyze website traffic. Data Usage: Your personal information is used for order processing, communication, and to improve our services. We may use your email address to send you order updates, promotions, and newsletters. You can opt-out of these communications at any time. Data Protection: We implement industry-standard security measures to protect your personal information from unauthorized access, disclosure, or alteration. We do not sell, trade, or rent your personal information to third parties. Third-Party Services: We may use trusted third-party services to facilitate payment processing, shipping, and analytics. These services have their own privacy policies. Your Rights: You have the right to access, correct, or delete your personal information. Contact us at colourmechoco@gmail.com to exercise these rights. By using www.colourmechoco.com, you consent to the collection and use of your personal information as outlined in this Privacy and Data Collection Policy. Last Updated: Aug. 2023
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Intellectual Property and Licensing PolicyWelcome to Colourmechoco, your creative haven! This policy outlines the guidelines and terms regarding intellectual property, content ownership, and licensing when using our website, www.colourmechoco.com. **Content Ownership:** 1. All content, including but not limited to designs, artwork, illustrations, graphics, and text, featured on www.colourmechoco.com is the exclusive property of Colourmechoco unless otherwise indicated. 2. User-generated content (e.g., reviews, comments) submitted to our website becomes the property of Colourmechoco and may be used for promotional purposes. **Intellectual Property Rights:** 1. Our registered and unregistered trademarks, logos, and service marks (collectively referred to as "Marks") are protected by intellectual property laws. 2. You may not use our Marks or any confusingly similar variation for any purpose without prior written consent from Colourmechoco. **Licensing:** 1. Any purchase of merchandise from www.colourmechoco.com does not grant you the right to reproduce, distribute, publicly display, or modify the purchased designs, artwork, or content for commercial purposes. 2. Licensing agreements for commercial use, reproduction, distribution, or modification of our designs can be arranged separately. Please contact us at colourmechoco@gmail.com for licensing inquiries. **User Submissions:** 1. By submitting user-generated content to our website, you grant Colourmechoco a perpetual, irrevocable, royalty-free, worldwide license to use, reproduce, modify, adapt, publish, translate, create derivative works from, distribute, perform, and display the content in any media. **Copyright Infringement:** 1. Colourmechoco respects the intellectual property rights of others. If you believe that your work has been copied or used in a way that constitutes copyright infringement, please contact us at colourmechoco@gmail.com with relevant details. **Policy Changes:** 1. Colourmechoco reserves the right to update or modify this Intellectual Property and Licensing Policy at any time. Changes will be effective immediately upon posting on our website. By using www.colourmechoco.com, you agree to abide by the terms and conditions outlined in this Intellectual Property and Licensing Policy. Last Updated: Aug. 2023
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Terms of Use and Website PolicyWelcome to Colourmechoco! By accessing and using www.colourmechoco.com, you agree to comply with the following Terms of Use and Website Policy. Please carefully read and understand the terms outlined below: **Acceptance of Terms:** 1. By using this website, you acknowledge that you have read, understood, and agree to these terms and conditions. 2. If you do not agree with any part of these terms, please refrain from using the website. **Website Content and Intellectual Property:** 1. All content on www.colourmechoco.com, including text, images, designs, graphics, and logos, is the property of Colourmechoco and is protected by intellectual property laws. 2. You may not reproduce, distribute, modify, or use any content from the website without obtaining prior written consent from Colourmechoco. **User Conduct and Security:** 1. You agree to use the website for lawful purposes only and refrain from actions that could compromise the website's security, functionality, or integrity. 2. Unauthorized access, data extraction, or any form of hacking is strictly prohibited. **Accuracy and Availability:** 1. While we strive to provide accurate and up-to-date information, we do not guarantee the accuracy, completeness, or reliability of the content. 2. Product availability is subject to change without notice. **Third-Party Links:** 1. The website may include links to third-party websites for your convenience. However, we do not endorse or assume responsibility for the content of these websites. **Privacy and Data Collection:** 1. Your use of the website is subject to our Privacy and Data Collection Policy, which outlines how we collect, use, and protect your personal information. **Limitation of Liability:** 1. Colourmechoco shall not be liable for any direct, indirect, incidental, consequential, or punitive damages resulting from your use of the website. 2. We do not guarantee that the website will be free from errors, viruses, or interruptions. **Governing Law and Jurisdiction:** 1. These terms are governed by the laws of the State of California. 2. Any disputes arising from your use of the website shall be subject to the exclusive jurisdiction of the courts located in the State of California. **Changes to Terms:** 1. Colourmechoco reserves the right to modify or update these terms at any time without prior notice. 2. Changes will become effective immediately upon posting on the website. By accessing and using www.colourmechoco.com, you acknowledge your agreement to abide by the terms and conditions set forth in this Terms of Use and Website Policy. Last Updated: Aug. 2023
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What is Branding?Branding entails a strategic marketing approach wherein a company crafts a distinctive name, symbol, or design that seamlessly associates with the company. This aids in recognizing and setting apart a particular product or service from others. Branding holds significance not only as a means to set your brand apart from rivals, but also as a mechanism that etches a lasting imprint in the minds of consumers. A well-crafted brand should serve as an authentic reflection of your business identity and the perception you aim to instill. This becomes vital as it acts as your ambassador, ensuring that your brand's essence is communicated to consumers, even in your absence.
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Why is Branding Important?Why is Branding Essential? Branding holds immense significance for a business, shaping its overall impact and influence. By altering how your brand is perceived, it has the power to drive new business opportunities and amplify brand recognition. 1. **Recognition Amplification:** At its core, branding is the gateway to recognition and consumer awareness. The logo, particularly, serves as the pivotal element here, as it embodies the face of your enterprise. A professionally designed logo wields the potential to leave an indelible impression at first glance, becoming a tangible representation etched in memory. Printed promotional products extend this visual resonance further. 2. **Elevated Business Worth:** The value of branding is pronounced in its ability to cultivate future business endeavors. A robustly established brand propels a company's value, furnishing it with enhanced industry leverage. This heightened stature renders the brand an alluring prospect for potential investments, underpinned by its firm establishment within the market landscape. 3. **Cultivation of Fresh Patrons:** An adeptly crafted brand effortlessly garners referral business. Strong branding nurtures a favorable consumer impression, paving the way for business transactions grounded in familiarity and perceived reliability. With a well-established brand, word of mouth emerges as an organic and potent advertising mechanism, cementing the brand's reputation. 4. **Enhanced Employee Satisfaction:** Robust branding goes beyond external perception; it permeates an organization's internal fabric. When employees stand behind a compelling brand, their job satisfaction surges, intertwined with an elevated sense of pride. Serving a brand held in high regard among the public augments job fulfillment. An effectively branded workplace, achieved through the integration of promotional merchandise, bolsters this sense of belonging. 5. **Trust Cultivation in the Marketplace:** A polished and strategically devised brand image fosters trust, not just among consumers but also within the broader marketplace. A professional facade positions the company as an industry authority, endowing the public with the confidence to rely on your company, its offerings, and its operational conduct. 6. **Symbiotic Relationship with Advertising:** Branding is symbiotic with advertising, where each mirrors the other's essence. Advertising strategies seamlessly interweave with branding goals, yielding a cohesive and appealing promotional approach. Trusted partners, like Outstanding Branding, facilitate the incorporation of promotional products, aligning advertising endeavors with brand aspirations. In essence, branding transcends aesthetics, touching every facet of a business. Its far-reaching impact encompasses recognition, value, consumer trust, employee satisfaction, and the strategic alignment of advertising pursuits. As an indispensable compass guiding a brand's journey, effective branding serves as the linchpin between perception and success. Reference: Dandu, Clément, Parker, Williamson, & Matchett. "What Is Branding And Why Is It Important For Your Business?" (2020).
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What is a Logo?A logo is a visual representation or emblem that serves as a distinctive symbol for a company, brand, organization, or individual. It typically comprises a combination of images, typography (text), colors, and sometimes even shapes, designed to encapsulate the essence, values, and identity of the entity it represents. Logos play a crucial role in branding and marketing by: 1. **Brand Identification:** A logo acts as a unique identifier, making it easier for customers to recognize and distinguish a particular brand from others in the market. 2. **Memorability:** A well-designed logo is memorable and leaves a lasting impression in the minds of consumers. It becomes a visual shorthand for the brand's message and offerings. 3. **Brand Personality:** Logos often convey the personality and character of a brand. They can communicate attributes such as professionalism, creativity, innovation, trustworthiness, and more. 4. **Consistency:** Logos provide consistency across various marketing materials, both online and offline, contributing to a cohesive and recognizable brand image. 5. **First Impression:** A logo is often the first interaction a potential customer has with a brand. A well-crafted logo can create a positive initial impression and spark interest. 6. **Emotional Connection:** Logos can evoke emotions and associations tied to a brand's history, mission, or values, fostering a deeper connection with consumers. 7. **Differentiation:** In a crowded marketplace, a unique and compelling logo helps a brand stand out and differentiate itself from competitors. 8. **Professionalism:** A professionally designed logo lends an air of credibility and professionalism to a brand, instilling confidence in customers. 9. **Versatility:** Logos should be versatile enough to be used across various mediums, from business cards and websites to billboards and product packaging. Overall, a logo is a visual cornerstone of a brand's identity, encapsulating its essence and facilitating recognition and recall among its target audience. Symbolic logos. Think of brands such as Shell, Mercedes Purely typographic logos, for example: Google, IBM, ExxonMobil, Visa etc A combination of both ie MasterCard, AkzoNobel
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Why is Typography Important?Typography is a critical element in design and communication, playing a significant role in conveying meaning, setting the tone, and enhancing overall aesthetics. Here are some key reasons why typography is important: 1. **Readability and Legibility:** Typography directly impacts how easily text can be read and understood. Proper font choice, size, spacing, and line height ensure that the text is legible and comfortable to read, whether in print or on digital screens. 2. **Communication:** Typography helps convey the intended message and mood of the content. Different fonts evoke different emotions and can signal whether the content is formal, playful, serious, or casual. 3. **Branding and Identity:** Typography is a powerful tool for establishing brand recognition and identity. Unique fonts or font combinations can become synonymous with a particular brand or company. 4. **Visual Hierarchy:** Through variations in font size, weight, and style, typography guides the reader's eye to the most important information, creating a clear visual hierarchy within a layout. 5. **Aesthetics and Design:** Typography contributes to the overall visual appeal and aesthetics of a design. A well-chosen font can enhance the design's beauty and draw the viewer's attention. 6. **Credibility and Professionalism:** Thoughtfully selected typography can enhance the credibility and professionalism of a piece. Inappropriate or poorly chosen fonts can have the opposite effect. 7. **Cultural and Historical Context:** Certain fonts can evoke a sense of nostalgia or reference a particular historical period or cultural context. Typography can contribute to the storytelling aspect of a design. 8. **Consistency:** Consistent typography across various pieces of content (such as websites, marketing materials, and branding) helps establish a cohesive and unified visual identity. 9. **Accessibility:** Typography choices can impact the accessibility of content for people with visual impairments. Using accessible fonts, sizes, and spacing ensures that content is available to a wider audience. 10. **User Experience:** In digital design, typography affects user experience. Clear and well-organized typography enhances navigation, readability, and overall usability. 11. **Emphasis and Attention:** Typography allows you to emphasize specific words, phrases, or sections within a text, guiding the reader's attention and enhancing the impact of the content. 12. **Cross-Platform Consistency:** Typography choices should remain consistent across different platforms, such as print and digital, to create a unified brand experience. In summary, typography is a vital element that goes beyond just choosing fonts. It has a profound influence on how content is perceived, understood, and remembered. Careful consideration of typography enhances design, supports effective communication, and contributes to a compelling user experience.
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Why is color important to your brand?Color is a fundamental and powerful element of branding that goes beyond aesthetics. It plays a crucial role in shaping perceptions, evoking emotions, and creating a memorable and recognizable identity for your brand. Here's why color is so important to your brand: 1. **Emotional Connection:** Colors have the ability to evoke specific emotions and feelings. By strategically choosing colors that align with your brand's values and personality, you can create a deep and emotional connection with your target audience. 2. **Brand Recognition:** Consistent use of colors across your branding materials, such as logos, website, packaging, and marketing collateral, helps in building strong brand recognition. When customers consistently associate certain colors with your brand, it becomes instantly recognizable. 3. **Differentiation:** In a crowded marketplace, unique and carefully chosen colors can set your brand apart from competitors. It allows you to stand out and be easily distinguishable, even in a sea of similar products or services. 4. **Communication:** Colors can convey messages and ideas without the need for words. They can communicate the essence of your brand, its values, and the promises it makes to customers. This non-verbal communication can be particularly powerful in capturing your brand's essence. 5. **Cultural and Psychological Significance:** Different colors hold cultural and psychological meanings. Understanding these associations allows you to tailor your brand's message to resonate with specific audiences. For example, red might signify passion and energy in one culture, while it could symbolize luck and celebration in another. 6. **Memory and Recall:** People remember colors more vividly than they do words or shapes. A strong and consistent color palette aids in creating a lasting impression and enhances brand recall. 7. **User Experience (UX):** In digital design, color choices impact the user experience. Well-selected colors can guide users, highlight important elements, and make navigation intuitive. 8. **Storytelling:** Colors can become part of your brand's narrative. They can symbolize milestones, values, or the journey your brand has taken, enriching your brand story. 9. **Perceived Value:** Certain colors are associated with premium or affordable products. Your choice of color can influence how your brand is perceived in terms of quality, value, and price point. 10. **Consistency and Cohesion:** Using a consistent color palette throughout your branding materials creates a sense of cohesion and unity, strengthening your brand's visual identity. 11. **Flexibility and Adaptability:** While a consistent color scheme is essential, it can also be adapted to suit different contexts, such as seasonal promotions, collaborations, or specific campaigns. 12. **Global Impact:** In a globalized world, where your brand may reach diverse cultures and languages, color can provide a universal and immediate means of identification. Incorporating a well-thought-out and strategic color palette into your brand identity can have a profound and lasting impact on how your brand is perceived, remembered, and embraced by your audience. It's a tool that can express the essence of your brand and create a meaningful and lasting impression.
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I have a logo but I would like a flyer, business card, etc. what do I need to know?"You need to provide a .png, .eps, or .ai file if you would like logos on the flyers, etc. Expanding your branding materials from a logo to items like flyers and business cards is an exciting step in establishing a cohesive and professional brand identity. Here's what you need to know when creating these materials: 1. **Consistency is Key:** Maintain consistency in design elements, colors, fonts, and overall style across all materials. This consistency reinforces brand recognition and establishes a strong visual identity. 2. **Design Elements:** Consider what design elements from your logo can be incorporated into other materials. This could include shapes, patterns, icons, or graphic elements that reflect your brand's identity. 3. **Layout and Composition:** Plan the layout of each material. Ensure that key information (such as your logo, contact details, and message) is prominently placed and easy to read. Balance visuals and text for a clear and organized design. 4. **Size and Format:** Different materials have varying dimensions and formats. Ensure that your design is suitable for the specific size and format of each item, whether it's a flyer, business card, poster, or social media graphic. 5. **Message and Content:** Tailor the content of each material to its purpose. A business card might focus on essential contact information, while a flyer could provide more detailed information about your products or services. 6. **High-Quality Images:** Use high-resolution images to ensure your materials look professional and crisp when printed or displayed digitally. 7. **Typography:** Choose fonts that are legible and consistent with your brand's tone. Consider using the same fonts or font families used in your logo for a unified look. 8. **Color Palette:** Incorporate the colors from your logo into your materials. Make sure the colors are consistent and complementary, enhancing your brand's visual appeal. 9. **Print vs. Digital:** Consider whether the materials will be printed or used digitally. Different formats may require adjustments in design and resolution. 10. **White Space:** Don't overcrowd your design. Leave enough white space to create a balanced and visually appealing layout. 11. **Call to Action:** Encourage recipients to take action. Include a clear call to action (CTA) that directs them to visit your website, contact you, or learn more about your offerings. 12. **Proofreading:** Before finalizing your materials, proofread all content carefully to ensure accuracy and professionalism. 13. **Printing and Production:** Choose a reputable printing service for physical materials. Review print specifications, paper quality, and finish options to achieve the desired look. 14. **Digital Sharing:** For digital materials (such as social media graphics or email signatures), optimize the size and format for online platforms to ensure clarity and quick loading times. 15. **Feedback and Testing:** Seek feedback from colleagues or design professionals before finalizing your materials. Testing different versions or designs can help you find the most effective solution. Remember, each material serves a specific purpose and audience, so tailor your design choices accordingly. By approaching the creation of flyers, business cards, and other materials thoughtfully and strategically, you'll reinforce your brand identity and make a lasting impression on your audience.
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What is a commission?Essentially, it is you hiring me to make you some kind of art piece.
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Do you take commissions?Yes, I do take commissions; however, my availability depends on my current workload and creative flow. At the moment, I’m navigating an artist’s block, but I’m still open to discussing potential projects and timelines to see if we can make something work. Feel free to reach out via email or the contact form on this site to share your ideas and project details. I’ll be happy to let you know if I can accommodate your request or provide guidance on alternative solutions.
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What is your turn-around time?3-7 business days for illustrations.
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Can I share your artwork?Yes, as long as you tag me on Instagram @colourmechocoart, or tag me as a person in the photo, I'd love for you to share my work!
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Can I use your work on my website/blog/clothing?Using my work to promote your website or blog requires a license and unfortunately, I do not license any of my illustrations for that kind of use. But, If you would like to share my work, that is no problem, just as long as you credit me!
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I'd like to hire you as a freelancer, how can I go about doing so?Thank you for your interest! You have several ways to get started: 1. Chat with Me Directly: Use the chat feature on this site for quick inquiries or to discuss your project ideas. 2. Email Me: Reach out to me at [your email address], and I’ll get back to you promptly to discuss your needs and how I can help. 3. Book a Consultation: Use the booking feature on this site to schedule a consultation or secure my services directly. Feel free to choose the option that works best for you! I look forward to collaborating.